‘Tis the Season for Some Plum Goode Giving!

Plum Goode Media
3 min readDec 16, 2020

This holiday season, Plum Goode Media is proud to donate to five organizations as part of our Plum Goode Philanthropy! initiative. During these difficult times, nonprofits have been particularly hard-hit by a loss of donations. This is why we encourage you to join us in supporting their mission.

Each organization was selected for its dedication to uplifting Black lives through education, advocacy, and leadership development.

The Marsha P. Johnson Institute: The Marsha P. Johnson Institute (MPJI) protects and defends the human rights of Black transgender people. They do this by organizing, advocating, creating an intentional community to heal, developing transformative leadership, and promoting their collective power.

The organization is named for Marsha P. Johnson, an activist, self-identified drag queen, performer, and survivor. She was a prominent figure in the Stonewall uprising of 1969. Marsha went by “Black Marsha” before settling on Marsha P. Johnson. The “P” stood for “Pay It No Mind,” which is what Marsha would say in response to questions about her gender. It is the consideration of who “Black Marsha” was that inspired The Marsha P. Johnson Institute.

The Brother David Darst Center: The Brother David Darst Center is a social justice education center located on the southside of Chicago in the Bridgeport neighborhood.

Founded in 2002 as a ministry of the De LaSalle Christian Brothers, the Darst Center is unique in providing opportunities for youth and young adults to see more clearly the faces pushed to the margins of our society. In addition to hearing stories from and building relationships with marginalized communities, participating youth and young adults are challenged to respond to the many needs of our world as discussed and explored through Darst Center programs.

The Ida B. Welles Society: The Ida B. Wells Society For Investigative Reporting is a news trade organization dedicated to increasing and retaining reporters and editors of color in the field of investigative reporting.

The nonprofit is named for Ida B. Wells, who was a pioneering black journalist and an activist for women’s rights and the suffrage movement. She was also one of the founders of the National Association for the Advancement of Colored People. A tireless advocate for the truth, Ida helped to shine a light on our country’s shameful practice of lynching through her reporting for the Free Speech and Headlight- a newspaper for which she later became editor and co-owner. Her writings for the newspaper on race injustices earned her a national reputation.

Assata’s Daughters (“AD”): Assata’s Daughters is a Black women-led, young person-directed organization rooted in the Black Radical Tradition. AD organizes young Black people in Chicago by providing them with political education, leadership development, mentorship, and revolutionary services.

The National Museum of African-American History and Culture: The National Museum of African American History and Culture is the only national museum devoted exclusively to the documentation of African American life, history, and culture. It was established by Act of Congress in 2003, following decades of efforts to promote and highlight the contributions of African Americans. To date, the Museum has collected more than 36,000 artifacts, and nearly 100,000 individuals have become members.

When we created Plum Goode, we did so to create a place where we can support organizations and projects that we were truly passionate about.

Through our Plum Goode Philanthropy! initiative, we will continue to offer these organizations support throughout 2021. We hope that you will join us as we strive the make the world a more equitable place through some plum goode giving.



Plum Goode Media

Plum Goode Media is a mobile-first distribution network delivering fun & bold content for all. Producer of the Gourmet Goober Podcast. https://plumgoode.com